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Team of project

Oleksandra
Graphic & Web designer
Klymentii
Project manager / CEO

About Project

Cascade of Colors is a manufacturer of decorative cosmetics, specializing in the creation of pencils for eyes, eyebrows and lips. Founded in 2008 by a couple, the company works to create products that not only emphasize natural beauty, but also inspire self-expression and creativity.

Services we provided

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Duration:

1 month
Design
Result

Starting with the logo update, a comprehensive branding update aimed at creating a more modern and attractive look was carried out.

The minimal details of the sign's shape have been changed to create a more modern look. The text part of the logo received a new look, where the letter "C" and the font were combined into a calligraphic inscription resembling a manuscript.

The new logo design expresses classic elegance, creating a clear and easily recognizable brand representation.

The color palette was selected with nude shades, which adds tenderness and sophistication to the brand, emphasizing its individuality and style.

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Colors

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BRAND FONT

The brand font is used for a set of texts in brand communication.

Work Sans is used on branded, business and souvenir products (for example, a business card).

Font for Work Sans texts with strokes: Medium and Semibold. Available in Latin.

Work Sans is available on Google Fonts and has an open license that allows use in commercial projects.

Presentation

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